For those retailers that are involved in selling sunglasses, strategically acquiring designer eyewear models in bulk quantities can help to unlock major per unit savings on popular brands when compared to placing only smaller, ad hoc batch orders.
Vetting and Qualifying Potential Designer Sunglass Bulk Suppliers
With designer sunglasses being the lucrative retail category it is, countless wholesale suppliers and distributors exist that market bulk quantities of luxury designer eyewear brands. Nevertheless, the reliability and authenticity of these sources varies quite dramatically.
When evaluating potential vendors then, it is important that you thoroughly review their websites for specific brands claimed to be sold and scrutinize product photos to ensure they showcase realistic branded samples not just generic catalog stock images. Ask for a detailed printed product catalog and current pricing list to assess the depth of available brand selection and to understand discount levels offered on bulk orders.
Evaluating Bulk Designer Brand Pricing to Locate Optimal Value
Bulk designer sunglasses purchases will typically offer steady discounts of 20-50% or more off the sunglasses’ standard luxury retail pricing tiers. The good folk over at Olympic Eyewear recommend that buyers closely compare bulk rates across several qualified suppliers to identify and source the optimum price savings below MSRP for the brands they seek. Additionally calculate the effective per unit costs at different bulk order quantities and volume thresholds to determine the ideal purchase quantities where your profit margins are maximized.
Mixing Classic Styles with New Seasonal Styles
Smart bulk buyers will balance bulk designer sunglass buys across both timeless classic styles expected to sell consistently as well as trendy new seasonal looks. Purchasing key models from iconic evergreen designer brands like Ray-Ban, Oakley, and Prada sunglasses helps assure steady sales volume and revenue on core inventory.
Complement these consistent mainstay styles each new fashion season with a selection of fresh new color palettes, lens shapes, and limited edition collections. This strategy provides exciting new aesthetic options that help entice existing customers while also potentially drawing new shoppers through the doors.
Securing Exclusive Designer Styles and Colorways
For heightened interest and more unique offerings, ask reputable bulk suppliers about gaining access to some exclusively distributed designer sunglass styles or colorways not available through other retailer channels.
Given longstanding wholesale relationships, some suppliers can work with designer brands directly to procure inventory of styles featuring exclusive colors, custom materials, or unique logo treatments created just for them. Being able to prominently promote even a few exclusive designer sunglass selections unavailable anywhere else can substantially boost perceived brand selection prestige and customer excitement to visit stores.
Curating Brand Assortments Strategic to Customer Base
When buying designer sunglasses in bulk, retailers must take care to curate the range of brands carried in stores specifically catered to local customer demographics and preferences. High-income neighborhoods may support sufficient demand for ultra-premium designer labels like Cartier, while mid-market region shoppers gravitate strongly toward Coach and Ray-Ban. Round out selections by mixing in a few well-reviewed affordable but trendy designer-inspired options for budget and value-driven shoppers.
Continuously evaluate current sales data, brand performance metrics, and customer feedback to identify your store’s consistently top-selling designer brands. Adjust ongoing bulk inventory quantities you invest in accordingly to allocate budget to highest performing styles aligned with local community needs and tastes.
Conclusion
Buying popular designer sunglasses in bulk compared to one-off orders can unlock game-changing advantages and economics. Following the smart sourcing strategies above means independent sunglass retailers can fully maximize the savings value, inventory appeal, and customer excitement generated from offering desirable designer brands in-store. Give customers the diversity of boutique designer labels and selection they crave but at far more attractive bulk pricing.
